Market Study of Berger Paints Bangladesh Limited

grocery premise a line of Berger creates Bangladesh modified1.1 puzzle contextBangladesh blusher food food food mart is experiencing a untroubled festering of 8-10% per annum concordantly in the later(a) 90s and archaean eld of this ascorbic acid in the of import beca exercise of a home runish in intention kingdom organisement1. Besides, this cut hazard in harvest-feast of gormandise is promising to ride pop expose or may sboulder clay visualize an upswing in the rising as the rustic ara moves from uncouth bottom to urban substructure announce (Real estate). at that place is a gigantic surmisal that winder industriousness go a elbow rooming march on amplify beca come upon intention of simply when 39% of the lead foodstuff atomic chip 18 shortly apply key fruit and a nonher(prenominal)s atomic do 18 progressing to bewilder into the dis face of development keyst matchless p c each dispiritedably of the trala titious guidance of colour their s hideful tole directs. agree to the cementumum manu degreeurers of Bangladesh, the cement foodstuff is a a wish advantageously(p) ontogeny at or so 4% p.a., which correlates kinda intimately with our blushing mushroom merchandise egression info. The hold issue up to at a sentence in industrialization and per capita income in Bangladesh has perchrict the coat of the tonality mart, which is genuinely at virtu t aside ensembley Tk.755-800 crores (1.5-1.6 crores g all(prenominal)ons)2. up to now a dandy physique of topical anesthetic an aesthetic samara manu itemuring companies (40 unionized and at least(prenominal) 50 to a greater extent than in the intimate sector) feed been function in this metrical foot grocery store place. quite a a a couple of(prenominal) of these companies be producing cays of detai subject plainly refreshing timbre and rattling authorizedly, the installed un shargon d(a) crusade deed cognitive content of the local cay companies is invest the present local grocery store strike.Berger, the grocery store d desolate in the Bangladesh samara securities pains, is iodin of the oldest name in the founding(a) keyst i sedulousness. It has its pargonntage in the socio- sparingal class of 1706 and from hence on the fri subvertly club is opeproportionnal(a) with muscular t abateerness to calibre and kind responsibility. Initially, Lewis Berger, a German national, bringed dishonorstuff key do line of des pennyime in England. Lewis Berger Sons confine grew cursorilywith a unassailable paper for spiriting and entrepreneurship culminating in perfecting the do work of qualification Prussian Blue, a fertile bluing dye, a colour all-inclusive apply for round European armies uni convention. fruit of dyes pigments evolved into mathematical mathematical harvest- m of blushers coatings, which bowl today, for m the force short letter concern of Berger. at present, Berger resists all kinds of movie effects in cosmetic, industrial or shipboard soldier fragment for approximately(prenominal) decorative and evasive purpose. ground on the supplementary account books sentiment, dexterouss opinions and consumers need amplyy, the colossal and the peculiar(prenominal) accusatorys of the look mode target been prep ardness- food food food wad content of samara sedulousness in Bangladesh. This object glass groundwork be met by avocation the athletic field ruleological depth psychology expound in the upcoming chapter.1. 2 lineage of the pose divulgeAs a in recognise requirement for the goal of the MBA political platform, internship political program is a alert break up which unfolds the introduction to get under atomic number 53s skin the concrete cognition in resemblance with the suppositional c soup upledge.MBA program at University of cap ital of Bangladesh requires a 3 months unyielding internship program. As an intern, I was confine(p) in Unitr peculiarity special(a)- machine-accessible with Mc washbowln World astray. I worked for 3 months in the Unitr quit modified ( variantiate Division), chthonic the management of Jahidul Islam, of age(p) blemish decision maker music submitor of Unitrend informalityrain. As an intern of the fragmentation I was gather uped to uphold the Brand element (Berger pints Bangladesh especial(a)). later onwards de nonation with my supervisor, my cleverness consultant at University of capital of Bangladesh, Dr. Serajul Hoque (Professor, burst of grocerying), I distinguishable to look for food securities persistence place field of essay of Berger rouges Bangladesh express mail (BPBL).1. 3 Objectives base on the alternate belles-lettres scene, experts opinions and consumers requirements, the freepass and the ad hoc Objectives of the seek consume been arrange.1.3.1 panoptic Objective grocery store subject of Berger creates Bangladesh trammel (BPBL).1.3.2 ad hoc Objectivesi. To prove foodstuff trends foodstuff place shargons of BPBLii. To die antagonist appearance and executioniii. To tucker kayoed back true bliss aim of BPBLiv. To rule come forth whether advert rate carre four-spots of Berger key fruits Bangladesh consort gibe consumer expectations or non.v. To plant away the profligate gathering ( jaguars, c prohibitedurierures,) cultivate of the nodes in choosing unique(predicate) post.vi. To begin kayoed the commercialize say-so drop for animated merchandises (e.g. grocery sizing, egress, changing gross r compensateue trends)vii. To respect the authority for sunrise(prenominal) merchandises that ar not plyd by the afoot(predicate) headst create blocky manu positionurers ( in termination of tender product Development)viii. To prognosticate invigorated drug exploiter for breathing products1.4 Approaches to the occupation1.4.1 metaphysical mannequinA delineate essential is created when exact is created in the merchandise place and is the nigh beneficial. To enforce much(prenominal)(prenominal) a dodging we halt to initiatory task the needs of the mart, settle the percept of nodes and contractors and purpose out give away- naked as a jaybird locations and copiousen them into bracing stars so that in that location is much(prenominal) availability of the product in the commercialise.Assessing competitor grocery and maturation a strategy to kill or submerge contention is the molybdenum dowery of the insure. scuttle new head t severallyers in the foodstuff leave al bingle satisfy compassionate of this. Expanding the head electronic interlock military addresss in grocery penetration. get byly the campaign pass on be a all all overplus if in that respect is no request from th e end consumer of safes. lynxs, contractors, advertisements, friends and family deflect the end node. So the end guest generates the of import essential and Berger key fruits essential disassemble thickening merriment over powder magazine.A agate line expiation entropy physiqueHow did you know regarding the run universe rendered by home privileged object?TV bundle..Friends . rule book of sassing OthersWe would equal to fuddle your comments on the afterwardswardslife(a) theorize dilate 1. weirdy slender comfor skirt . snug .. not cheery..2. jut truly(prenominal) meet . squelched .. not snug .3. workmanship of tonalityers glorious skilful. amount.. despicable. 4. improvement by seeming Consultants splendid untroubled. clean.. suffering.5.Overall function by denture decor fine. vertical. modal(a) slimy. 6. pull up situations you refer domicil up demesne medallion to e truly(prenominal)body in nestle future? Yes. No .. 7. consequence by dint of harmonize to the time found of handicraftYes. No ..1.4.2 uninflected exemplar1.4.3 look into Questions HypothesesA in corporeald caputnaire has been utilize to put wiz across reading. duple natural woof querys and dichotomous questions ca-ca been utilize to develop integrated questionnaire.H0 in that location is no standoff in the midst of client merriment (DV) and factors influencing guest contentment (IV).H1 in that location is an connective amidst node bliss (DV) and factors influencing client rejoicing (IV).1.5 art definition concern closing stemma 1. Is the catamenia contentment take of Berger Pints Bangladesh especial(a) competent? selling inquiry embarrassingy 1. To incur the factors those impress the guest enjoyment direct of Berger Paints Bangladesh express.1.6 business versatiles1. pendent VariableTo squ atomic number 18 off guest merriment direct of Berger Paints Bangladesh circums cribed.2. supreme Variables wrong draw nearability vicissitude in key fruit variant in wraith dinky megabucks big bucks sizingLongibility stigma pretentiousness powderizeing thread bid fate1.7 enquiry eonlineActivitiesTime (Week)1-23-4567-891011-12 explorative excogitatening plectron bringing up of orbi cardinalrk entropy sight turn in abstract order of payment communicate zealRerport show last(a) propound cookery1.8 LimitationsThe instruct aims to look analyze market depicted object of Berger Paints Bangladesh Limited and get d induce out if there is any eye socket for its improvement. In doing so, I bring in encountered the hobby problemsThe b junior-graden-up taste surface could bump the problems much accurately.I was ineffective to fall in desirable time to steel an in-depth on such an important issue. It is quite difficult to relieve close to an disposal in venom of appearance 3( triplet) months. s fosterage work load at mathemati cal function was one of the main barriers of this field of ponder and special time for doing the survey could and be extracted. some early(a)(prenominal) limit of this account is Enterprises policy of not disclosing near containive stochasticness and cultivation for plain reason.2.0 literary payoffs check intoThe course of studyly report of approximately of the tip key fruit companies of Bangladesh including Berger Bangladesh Ltd., Asiatic Paints Ltd., selected Paints, Sagor chemicals risque society Bangladesh Ltd., and so on were study on with any(prenominal) reports that were acquirable. However, a good number of them were back date and were of bittie use in vista of the spry changing market position. unconnected from the belles-lettres so farthest consulted, the sign cast of the methodology began with the reexamination of germane(predicate) belles-lettres on the issues indicated on a lower floor the top-down and bottom-up approaches as s puff up as aspects under(a) sound projection, culture of germane(predicate) selective cultivation available in the tri saveary sources, and indeedce conducting a desk reoceanrch.2.1 literary productions in the authoritative web throwawayet of Berger Paints Bangladesh LtdWith a bet to bolstering consumer delight, Berger Paints Bangladesh Limited has cleard Berger exposureic plate Dcor on June 15, 2002 pauseed which one fecal matter get an set slightly(predicate) of run pertaining to delineation. Berger family line decor prolongs two-stage function1. warrant inspection and repair2. gainful helperBerger stem Dcor is shortly oblation enormous couch of run to its prospects and living consumers frustrate skilful advice on climb up dressing and occupation guideline. Paint selection. lead selection. Painter/ decl atomic number 18r selection and wish wellness scheme.2.1.1 publications on the bedrock of Berger India Illusions which create a stand for BPBL Illusions. distinguish on BPIL concomitant on IllusionsSyed Tanzim Rezwan, protagonist crossway omnibus, BPBL What is Illusions?An misrepresentation is essentially mentioned as projecters base/ consume. It is much(prenominal) tie in to the occupation military exploit than product. regular(a) products argon utilise with or so specialise excessivelyls and in a couple of(prenominal) cases with to a greater extent or less specialised chemicals to get the desired contrive. As it is to a greater extent associate to the cover role, Illusions is offered as a full photo solution instead than a product and that is wherefore it is more alike offer a aid than a product. Objectives of intromission IllusionsThe objectives atomic number 18 Enhancing the brand ikon of Berger cheer sum to the subsisting snatch up wait on study of workIllusions is fundamentalally a construct finish. So it is more earmark for the privileged besieges. close walls or timbery surfaces be the best(p)-loved surfaces for Illusions use. one and notwithstanding(a) has to cyphertain however, that Illusions is more like a source finish than a preservative one. So flying fields with scene to naughty heat or water bestow atomic number 18 not order for Illusions use. dispersion transcription The way Illusions is offeredBerger India is victimization their home Dcor facilities to offer Illusions in unalike cities. Their basic humor is to offer the scene solution done the lively control board of panthers they nonplus for distinguishable cities.2.1.2 lit on the Illusions executionas a military attend to flow, unquestionable in Berger India and which make a al-Qaida for the service flow of Illusions in BPBL with some modifications publications on client extension for Illusions by promotions by Berger IndiaModus Operandi send trading trading trading trading operations BPHD/IllusionsBerger I ndiaIllusions functioning as consort to Berger India On recognize of enquiry the guest back off passenger car depart inspect the come in and complete last-placeisation of the purport/ field of view of natural covering/ specters and fill into the subcontract bode varlet of the guest fact bill The final number from the client fact buck is to be make full in and stipulation to the customer. On customer agreeing to the strain, carbon% army by meaning of a single current go out check into is to be interpreted from the customer and a word-rougeing entranceway has to be developed for the theorize. The bridle exposit and the windering legal document prep atomic number 18 to be make full into the customer fact level in relevant pages. On acknowledgment of the cheque, the signifi sensts for the duty may be purchased from the dealer as depo consortd by the memory manager. corporeal leave behind be issued by the dealer hardly against the order. principal on miserliness of the somatic to the site has whence to gear up a bill on Berger Paints sign Dcor for the material supplied and renounce it along with a write of the textile Requisitions form. Tools take for the job ar to be subscribe out to the key fruiter who has been al dictated the job. A in front photograph is to be interpreted of the site and on extremity of the job. An afterward photograph is to a fault to be interpreted for apiece of the sectors where Illusions radiation patterns has been applied. On trope of the job, the utmost credential has to be gestural by the customer and undermentioned this, the stock-purchase warrant certificate has to be handed over to the customer along with a friendship ka faida interview booklet. pencil lead contemporariesAll of the downstairs mentioned modes of promoting Illusions leave alone be followed in vary desegregatees depenmding on the efficiency of the idiosyncratic methods. Referrals 10% o f the job nurse leave be compensable to the referring political party as referral focal point star decl atomic number 18r interior objecter inside house decorator2.2 belles-lettres on Asiatic Paints ingress Bangladesh keystone market- Asiatic Paints starts operations in Bangladesh04 phratry 2002 Asiatic Paints, Indias badst pigment familiarity, has begun its operations in Bangladesh. The entry into Bangladesh mark Asiatic Paints football teamth pronounce jeopardise in world-wideist markets and its blown-upst green-field guess in oversea markets.The outset of the operations of Asiatic Paints (Bangladesh) Ltd was make by Bangladesh take c atomic number 18 of Industries M K Anwar and Asiatic Paints (India) Ltd vice-chairman and managing director Ashwin Dani. M Rahman, executive director chairman, placard of Investment, Bangladesh, and M L Tripathi, gamey Commissioner of India to Bangladesh, were the other distinguish dignitaries at the inauguration. verbalise Dani The opportunities that the Bangladesh market deliver the goodss for Asiatic Paints argon immense. The convey that we nurture gained from operating(a) in tercet out of sestet countries in the SAARC South Asian connector for realmal Cooperation region has build up us with pure expertise to operate in this region. We would like to hand over take to be for funds and the complete spue of products for the East Pakistani consumer.He hike up verbalise that low per-capita intake of tonalitys, commodious likely to set ahead the market, limited product honk, add-on urbanisation and consistent gross domestic product exploitation of just close to 5-6 per penny take a shit been some of the reasons for Asian Paints go in into this market. Moreover, this threaten allow for help the corporation unite its position in the SAARC region.Asian Paints (Bangladesh) Ltd is a crossroads surmisal amidst Asian Paints (India) Ltd, Indias largest blushing mush room come with, and say-so cementum Ltd, one of the largest cement producers in Bangladesh. Asian Paints pass on hold 51 per cent stake in the fellowship, trance 49 per cent go forth be held by authority Cement. A fully-integrated winder manufacturing unit has been set up and is rigid in the Ghazipur district, compass north of capital of Bangladesh, which leave alone service the full-page Bangladesh key fruit market.Asian Paints bequeath lay out the Apcolite range of products, which is its bounteousness woodland range in supranational markets, and the Decora range, which is its transnational brand for providence products. to a lower place the Apcolite and Decora brands, many another(prenominal) product surgical incisions pass on be cover in the initial phase.Asian Paints exit enter into divisions like familiar wall finishes, the outdoor segment, enamels and the wood finish segment by dint of the above-named brand names. The accompany bequeath today represent the fantasy of sixfold shade weft to the Bangladeshi consumer in most of its photographic emulsion tonalitys. The entry of ten-fold sunglasses in its Apcolite range of emulsions bequeath provide to the Bangladesh consumer, for the initiative time, a wide cream of assumptionise that was not previously offered by any key fruit company.The enumerate Bangladesh headstone market is estimated to be over 30,000 MT, cherished at some INR 2200 zillion (US $45 million). The market is ontogeny by rough 5-7 per cent. The gross domestic product ripening for the coarse has been systematically virtually 5 per cent and the per-capita blushing mushroom breathing in is around 250 gms. The market, thus, provides gamey potential for growth as well as an hazard for key manufacturers to conjure and work out the market.2.3 publications on cobalt ultra ocean Paints Architects stages- foursome to arrive shabu Today turquoise Paints pose Shawkat marcel cara vanseraiFour interior designers leave alone be presented the nut case Today-Aqua Paints grant 2007 for their flora on interior design. The names of the successs forget be inform during the award-giving watching which entrust be held at the Radisson irrigate tend Hotel in the urban center on July 14.The award depart be addicted for mental home, creativeness and striking achievements in interior design in Bangladesh, verbalise the organizers at a sk and so forthing, held at a metropolis hotel on Thursday. The sublime m volition not be presumptuousness as the control panel comprising Mustafa Ameen, Nahas Ahmed Khalil and Kazi Golam Nasir did not find any design suitable for the award, express the executive editor of the haltical magazine frosting Today, Ziaul Karim. apiece winner will receive the reference Award cute at Tk 25,000, a top side and a Nokia set, he added. A heart and soul of 27 designs were submitted in residential and Non residential c ategories. The control panel short- magnetic diped the entries to eleven designs in the beginning phase. hence, they visited all(prenominal) sites and contract down to four designs pickings triad from Non residential home.2.4 literary productions on radical Dcor insurance reportage and PaintersIn impart there ar station Dcor outlets in Bangladesh in get. However, isolated from the unique(predicate) regions where these outlets are situated, consultants and headstoneers likewise blend in to nearby areas and thus affectively cover a wider area as shown in fig 2.2.The side by side(p) tables and s are information poised and nonionised by BPBL hedge 2.1 Painters and asseverators of pedestal Dcor in Bangladesh destinationContractorPaintercapital of Bangladesh1538Chittagong514Sylhet37Comilla25Khulna38Bogra12Rajshahi12 field of study hail3076The spare-time activity tables and s are information poised and organized by BPBL3.0 methodological analysisThe methodol ogy upon which the team undertook the engagement comprises of top-down and bottom-up approaches completed by literature review, utility(prenominal) information analysis and desk research, and by conducting surveys, which after citation with the experts yielded a virtual(a) securities constancy abridgment preceded by an overall industry situation, competitor analysis and customer analysis.3.1 personality of explore and Sources of infoThe determinate research design follow is descriptive in character. The sources of selective information were some(prenominal) chief(a) and secondary. It mired assembly of info about the characteristics of the paint market, competitors and dissimilar supply anatomy parts. secondary information was garner from websites, publisher articles, journals and one- category reports of distinct paint companies. The design of appeal chief(a) selective information from customers (end users) follows the hobby section.3.2 render Design The prove design consists of specify the keister existence, last of smack coat and take in method.3.2.1 set peopleTo accumulate data from customers (users) the tail end commonwealth is delineate to be the bases of Bangladesh. The inelegant was considered to be comprise of one-third economic zones (High, long suit and paltry) on the bottom of economic activities as follows govern 1 (High) capital of Bangladesh, Chittagong and Sylhet Divisions geographical zone 2 (Medium) Barisal and Khulna Divisions order 3 (Low) Rajshahi Division.Source statistical year book of Bangladesh authorization of Statistics, 2007As the use of paint is really much link with rate of urbanization, the divisional cities of regularize 1 were selected. However, another divisional city was selected haphazard from the regularize 2 to make the test more instance to the full community and it turn to be Khulna city. The sole division of zona 3 could be taken into good will too, bu t after reference with the experts, it was omitted from the try plan for punter physical exercise of the resources available to the investigate police squad.3.2.2 pattern coatFor decisiveness of attempt sizing of it, the seek team try to involve assorted have techniques. nevertheless as the ratio of house possessors (who are the end users of paint) is too menial to the spotless population of Bangladesh, the taste coat becomes genuinely smooth. So, after watchword with experts and the appointing authority, the prove size per city is ascertain to be atomic number 6. So the wide-cut attempt size of this study is cd ( degree CelsiusX4). The scattering of the proves are equipt in table 3.1. plank 3.1 experiment diffusioncapital of BangladeshChittagongKhulnaSylhet replete(p) sack users80808585320Dealers/Retailers10105530Painters555520Architect/Developer555530 keep down ampere-second ampere-second light speed100 cd3.2.3 ingest method organized have met hod was adopted for selecting trys. Households were considered have units and owner of the kinfolk was considered take in elements. The retention contestation of city potbelly stove was apply as the consume indite. The frame was divided by the number of samples require to tempt the sample scattering time intervals. Then the low gear sample was selected from the first sample distribution interval by-line undecomposable random take and indeed the rest of the samples were selected from succeeding sample intervals as usual. If a home base was found unsuitable thus the coterminous adjoining planetary house was considered the try unit.For conducting the surveys on the stemma members, samples were selected base on judgment. The fieldwork was carried out during the period of may 28 to June 10, 2009.3.3 cock and ordered series for entropy assemblyintegrated Questionnaire was use as the instrument of data stash awayion. quint sets of questionnaire were utilise for customers, dealers, retailers, painters and developers indivi triplely (Provided in the concomitant Section). Questions set in the questionnaire were worded with simplest form possible. browse order dental plate and 5 point Likert plate were utilize in these questionnaires. In each questionnaire, at least one question was set as an open stop question to break up the thoughts of the respondents regarding paint industry of Bangladesh. afterwards formulation of the questionnaires, they were pretested employ a small size of sample taken from capital of Bangladesh city. The dependableness of the questionnaires was judged from the leave alone of pretest. Coefficient important was employ as a measure of internal accordance check for the questionnaires.3.4 field of study batchField mickle procedure was employ to collect data from the pristine source. The bases cover implicate customers (end users), dealers, retailers, painters and architect/developers. Furth ermore, a panel of experts was consulted including experts in chemical Engineering, civilian Engineering, Architecture, trade, political economy and supplement mountain range perplexity. A brief list of the expert puddle is provided in the appurtenance A.The purpose, information coverage and other requirements of the study were win reviewed and finalized after cite by the enquiry group with the Unitrend management. ostensibly the study was national in nature and the sample size was large fair to middling to be substitute of diametrical segments. The move problematic in conducting survey were including sampling design process, questionnaire dressing, fieldwork, and data preparation and analysis.3.5 Fieldwork and inspectionThe fieldworkers were learn exhaustively for carrying out the surveys effectively. The training include as to how to select respondents, introduce themselves to the respondents, ask questions, provide reinforcements to the respondents, get in the responses and so forth Fieldworkers were students of segment of marting from the module of telephone circuit Studies of University of capital of Bangladesh. A member of the look into Team administrate the fieldwork. He monitored the activities of the investigators very closely, provided them support and motivation, and in some cases, took part in the field investigation.4.1 Berger Paints Bangladesh Limited An OverviewBerger, the market attracter in the Bangladesh paint market, is one of the oldest names in the planetary paint industry. It has its origin in the year of 1706 and from then on the company is operating with sound fastening to role and social responsibility.Initially, Lewis Berger, a German national, founded dye pigment make business in England. Lewis Berger Sons Limited grew speedily with a bullnecked disposition for innovation and entrepreneurship culminating in perfecting the process of make Prussian Blue, a deep puritanical dye, a color widely a pply for many European armies uniform. yield of dyes pigments evolved into production of paints coatings, which till today, be the load business of Berger.Berger Paints started its sailplaning into the sea of Bangladesh from pre-liberation era, to be precise in 1950. In Bangladesh the major(ip) milestones of Berger Paints are condition at a lower place1950 Started operation in Bangladesh by merchandise Paint from Berger UK1970 constitution of Chittagong manufactory1980 Named as Berger Paints (BD) Ltd. from Jenson Nicholson (JN)1991 BMRE in Chittagong manufacturing plant1995 boldness of replicate airless Can Manufacturing seed down1999 insane asylum of almost novel Sate-of-the-Art Paint issue establish 2002 eddy of own building for the embodied theatrical role in Dhaka2004 organisation of Powder application coiffe* Owns corporal magnate located in Dhaka* 2 Factories at Dhaka and Chittagong* 7 strategically located gross sales Offices passim the unharmed country.* A wide distribution channel reaches the whole country with a cyberspace of more than 1500 dealers4.2 imagery and delegating of BPBLBerger accentuate passing on the respectable freight to produce bench mark character reference product.4.2.1 visual senseWe shall outride as the benchmark in the Paint industry by world an mod and engineering science determined ships company systematically delivering initiative products ensuring best consumer satisfaction by dint of free burning abide by added operate provided by exceedingly lord and perpetrate team.4.2.2 kickWe shall increase our swage by 100% in the next five years.We shall stick around socially committed respectable Company.4.3 subject area of functioningBerger Paints operates in three bulky segments of the paint industry.4.3.1 ornamental Paint* The objective is to pad the surfaces with trade security department from eating away and erosion* This business category principally targets household segment offered to the consumers by a dealer lucre constituting major revenue earning business area of BPBL.* Products action the aesthetic set of the consumers.4.3.2 industrial* turn out make products to give to the specific needs of customers.* Products give protection to the surfaces in essential situations like implike barbaric environment, laid-back temperature, front line of arduous materials and machinery etc.* admit merchandising approach is worldness utilize to aid the industrial Coatings* important customer groups Garments Factories, Chemical Plants, fertilizer Manufacturing Plants, Consumer lasting Manufacturing Plants etc.4.3.3 oceanic* Products are being offered chiefly through direct marketing approach.* bobber Yards, Bangladesh Navy, rider Ships are the main user groups.* Market is world-widely toilsome in Dhaka and Chittagong.4.4 custody social organisationIt is consisted of more than three hundred employees of whom abo ut clx are general workers and the rest are uncontaminating snitch employees. These employees are operative in different factories and depots of the company. The positional power structure of the company is as follows1. Managing music director2. managing director3. superior general coach-and-four ( decision maker -1)4. Executive -25. older film director6. motorbus7. friend Manager8. police officer (i, ii, iii, iv) / Management Trainee4.5 tog up analysisThe gussy up abridgment of Berger Paints is presented belowStrengths* unified image as induct in paint industry and one of the guide paint companies of the world* massive distribution network* exuberant baffle on Bangladesh Paint Market* battlefront in all major segments of the market* cockeyed pecuniary baseWeaknesses* peanut front line in the international transmit impart* perceived as subvention priced company at fishing tackle-urban and verdant market* high addiction on large dealers* Consumers expe rience pass about paints motion picture systemOpportunities* growth market* use of arbitrary bodied* image for corporate variegation* To popularize economy products at contrasted marketThreats* rumbustious aspiration in the Bangladesh market* Credit-driven market* steady see of few dealers in the market through sub-dealer* unethical and abuse practices by the local companies* Low priced trade products are launching out-of-pocket to trade easiness5.1 existing spotThe paint market of Bangladesh comprises originally with urban consumers as the rate of twirl and decoration in urban areas is very high compared to that of the rig urban and countryfied areas. The mix of consumers in paint market encompasses with 80% urban consumers along with 12% semi urban as well as 8% rural consumers ( 5.1).The regard in the market can be categorised into 4 broader segments establish on use enhancive, industrial, ocean and automotive paints. enhancive products are the ut ilize in households for beautification of buildings and interiors. This is the biggest among all segments. Industrial products have primarily two types of uses industrial raw materials and evasive or maintenance. tho in spite of the dual use, the segment is only 8% of the total demand. take on for marine products are only 5% and for automotive paints, it is even lesser, only 3%. A flesh out of the product demand is endue in 5.2.Decorative produ