Creating A New Spanglish Media Culture Essay - 1204 Words

According to the latest estimates from Experian Marketing Service, 63% of Hispanic adults own a smartphone versus 60% of non-Hispanics (Fetto, 2014). According to the PWC Consumer Intelligence series, not only are Hispanics the fastest growing minority in the US, they also have the greatest purchasing power of any US ethnic group. For mobile companies, Hispanics represent outstanding growth opportunities (Bothun Lieberman, 2014). Mobile companies use commercials to advertise and connect with the everyday customer. Knowing that Hispanic customers watch both Spanish and English speaking channels they began to use â€Å"Spanglish† commercials as a way to communicate with the Hispanic consumer. As the Hispanic wireless market grows, mobile companies use our Hispanic cultural backgrounds and bicultural lives to sell and connect with customer. Creating a new Spanglish media culture can mean larger numbers for wireless companies and global recognition for this non-dominant group. Clearly, the economic power that Hispanics have in the wireless market is immense, and the efforts from these companies to reach the Hispanic community have been shown in their Spanglish commercials and advertising. The demand for services that are exclusive to these minorities has forced media to be aware of bicultural communities. In recent years major wireless companies have joined the movement. Verizon Wireless teamed up with Jennifer Lopez and launched a national wireless retail store designedShow MoreRelatedThe University Of Texas At El Paso1392 Words   |  6 Pagestest of time because of its strong presence in the world today. Martinez lends insight into how the French have watched English gain dominance in spheres of economic influence. A universal language does not mean the demolition of the diversity of cultures that we observe today, it simply means that English will be a middle ground among the nations. 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